8/09/2024
What is Neuroaesthetics?
Neuroaesthetics explores how different shapes, colors, textures, and compositions influence our brain. Scientific studies have shown that certain aesthetic features can activate areas of the brain associated with pleasure and relaxation.
Applications of Neuroaesthetics in Interior Design
Shapes and Geometry: Curved lines and organic shapes are often perceived as more pleasant than angular ones. Incorporating furniture with soft lines can create a cozy and relaxing atmosphere.

Color and Light: Colors have a direct impact on our emotions. Shades of blue and green are associated with tranquility and relaxation, while reds and oranges can stimulate energy and creativity. Lighting also plays a crucial role; natural light is always preferable for overall well-being.

Materials and Textures: Natural materials like wood, stone, and natural fibers are often perceived as more comforting. Different textures can add depth and tactile interest, enriching the sensory experience.

Open Spaces and Greenery: Including plants and open spaces can significantly improve the quality of the environment. Plants not only purify the air but their natural green has a calming effect on the nervous system.

Harmony and Balance: A well-balanced environment, where elements are arranged harmoniously, is perceived as more pleasant. This includes a good balance between empty and filled spaces, between furniture and decorations.

Neuroaesthetic interior design offers an innovative approach to interior design, focusing not only on aesthetics but also on the mental and physical well-being of the people living in the spaces. By integrating the principles of neuroaesthetics, it is possible to create environments that not only look beautiful but also enhance the quality of life.
Interior Designer since 1985
CEO & Founder, Italian Design in the World
For years, we designed homes as if they had to pass a constant visual exam: perfect light, perfect white, the right chair, the right vase. Interiors built to be photographed more than lived in. Digital aesthetics — polished, minimal, hyper-ordered — entered interior design like an unspoken rule: if it isn’t “clean,” it isn’t beautiful; if it isn’t coherent, it isn’t successful; if it can’t be shown, it isn’t desirable.In 2026, this narrative is losing its power. Not because beauty matters less, but because beauty alone is no longer enough. A new need is emerging: anti-algorithm interiors, spaces not designed for the shot, but for everyday life. Less performative homes, more real ones. Environments that don’t seek approval — they restore energy.This is not a return to chaos. It’s a return to meaning.
For years, open-plan living symbolized contemporary domestic design: fluid, bright, without barriers. A response to the desire for freedom, openness, and visual continuity.Today, that promise is being reconsidered. In 2026, many projects mark a shift — not a rejection of open space, but its critical evolution. The return of thresholds.
One of the most underestimated challenges in contemporary design is time. Not the time required to design a space, but the time the space must endure: years of daily life, change, wear, and transformation.
In recent years, the home has stopped being a simple functional container. It has become an extension of how we think, how we experience time, and how we relate to the world. Living today is a cultural act — a conscious choice that reflects values, priorities, and pace of life. It’s no longer just about aesthetics. It’s about position.
Homes have become more than places — they have become temporal landscapes. Design is shifting from objects to gestures, from furniture to the choreography of daily life.
Material innovation is reshaping interiors more deeply than any aesthetic trend. The new frontier is not in bold colors or complex textures — it lies in technical surfaces that are thin yet strong, discreet yet expressive, silent yet high-performing.