8/09/2024
What is Neuroaesthetics?
Neuroaesthetics explores how different shapes, colors, textures, and compositions influence our brain. Scientific studies have shown that certain aesthetic features can activate areas of the brain associated with pleasure and relaxation.
Applications of Neuroaesthetics in Interior Design
Shapes and Geometry: Curved lines and organic shapes are often perceived as more pleasant than angular ones. Incorporating furniture with soft lines can create a cozy and relaxing atmosphere.

Color and Light: Colors have a direct impact on our emotions. Shades of blue and green are associated with tranquility and relaxation, while reds and oranges can stimulate energy and creativity. Lighting also plays a crucial role; natural light is always preferable for overall well-being.

Materials and Textures: Natural materials like wood, stone, and natural fibers are often perceived as more comforting. Different textures can add depth and tactile interest, enriching the sensory experience.

Open Spaces and Greenery: Including plants and open spaces can significantly improve the quality of the environment. Plants not only purify the air but their natural green has a calming effect on the nervous system.

Harmony and Balance: A well-balanced environment, where elements are arranged harmoniously, is perceived as more pleasant. This includes a good balance between empty and filled spaces, between furniture and decorations.

Neuroaesthetic interior design offers an innovative approach to interior design, focusing not only on aesthetics but also on the mental and physical well-being of the people living in the spaces. By integrating the principles of neuroaesthetics, it is possible to create environments that not only look beautiful but also enhance the quality of life.
Interior Designer since 1985
CEO & Founder, Italian Design in the World
Kitchen and bathroom are where the home meets water every day — preparation, cleaning, care, rest. That is why they are also where the gap between beautiful in rendering and sustainable in use shows first: droplets at joints, twisted paths, light that lies about the face, surfaces that demand obsessive cleaning.
In the city, those few square metres beyond the door are often the only truce between the flat and the noise outside. They are not a decorative extra: they are a border — different light, different wind, different rules. Yet too many balconies stay storage for crates, folding chairs and rushed tiles, as if design stopped at the glass.
The prejudice comes from years of institutional rooms where function crushed aesthetics. In residential work, things have changed: handles that are objects, walk-in showers that are elegance before aid, wide doors and near-invisible thresholds that are build quality before regulation. The gap is not budget: it is awareness that dignity lives in daily details — the ones you touch hundreds of times a year.
Open a catalogue of contemporary homes and you often find cover-worthy kitchens, theatrical bathrooms, living rooms that look like photo sets. Between one image and the next, a narrow corridor appears, lit by a sad single point — or a vestibule reduced to a knot between doors. That is not a technical detail: it is silent design about what life spends most of its time doing — passing through, pausing, shifting register, leaving one room before entering another.
Open plan has dominated the image of the contemporary home: few walls, few boundaries, maximum flexibility. The promise was freedom — kitchen in dialogue with the living room, light flowing, no "closed" rooms. Over time many have discovered the downside: noise travelling, no refuge, difficulty concentrating or switching off. The response isn't to go back to the closed-off house of the past, but to rethink the value of dedicated spaces: environments with a clear function that the body and mind learn to recognise.
Interior design has long favoured sight: colours, shapes, surfaces. Only recently have we started to talk about touch and smell. Hearing, by contrast, remains the most neglected sense at the design stage — yet it's the one we can't switch off. We live in homes that boom, reverberate, carry voices and noise from one room to another. The result is stress, fatigue, difficulty concentrating and resting.